Men's Health Trends 2020

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Men's Health magazine has been criticized for its focus on physical health, which can increase men's anxieties about their bodies, making them more prone to eating disorders and compulsive over-exercising. The New York Times stated, "Since its debut in the late 1980s, the magazine has surpassed traditional men's books like Esquire and GQ by following the formula of best-selling women's magazines—by catering to men's anxieties about their bodies and sexual performance. " Columbia Journalism Review stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation. " Editor-In-Chief Zinczenko argued that the magazine worked toward "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover. "

Expert Forecasts for 2020

• The wide variation in technological capability among the scientifically developing countries of Southeast Asia and Latin America In terms of improving public health, the same applications that the developing countries have the S&T capacity to acquire toward this end—cheap solar energy, rural wireless communications, GM crops, filters and catalysts, cheap autonomous housing, rapid bioassays, and green manufacturing—could help the proficient nations as well. In addition, these countries have the S&T capacity to acquire targeted drug delivery, which is likely to eventually become such a widespread application that it will enable cancers and other diseases to be treated on site in remote areas, with significant benefits to public health. Similarly, they will be able to acquire the same applications as the developing countries to reduce the use of resources and improve environmental health: cheap solar energy, rural wireless communications, GM crops, filters and catalysts, green manufacturing, and hybrid vehicles. The scientifically advanced countries of North America, Western Europe, and Asia, along with Australia, are likely to gain the most, as exemplified by their capacity to acquire and implement all the top 16 example technology applications. For whatever problems and issues that rank high on their national agendas, they will be able to put into practice a wide range of applications to help address them. Of 56 illustrative applications that we identified as possible by 2020, 16 appear to have the greatest combined likelihood of being widely available commercially, enjoying a significant market demand, and affecting multiple sectors (e.g., water, food, land, population, governance, social structure, energy, health, economic development, education, defense and conflict, and environment and pollution). • Cheap autonomous housing: Self-sufficient and affordable housing that provides shelter adaptable to local conditions, as well as energy for heating, cooling, and cooking.