Ford Bronco 2019 Price


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In mid- to late 1996, Ford announced the discontinuation of the Bronco. The last model built rolled off the Wayne, Michigan assembly line on June 12. The final model was escorted by longtime Bronco enthusiast Jeff Trapp's 1970 halfcab during a drive-off ceremony. [relevant? – discuss] The Bronco gained sudden popularity when an estimated 95 million TV viewers tuned in to watch the police slowly chase a white Ford Bronco carrying O. J. Simpson down Los Angeles' Interstate 405. Ford discontinued manufacturing the Bronco two years later, but not because of the fame from the O. J. Simpson police chase. According to Mark Schirmer, a communications director for Ford utility vehicles, the model line was ended to make room for the automaker's newest additions to the lineup which were the large SUV family-style replacements, the Ford Expedition and the Ford Explorer. The family-friendly Expedition and Explorer offered four doors and were introduced to compete with General Motors' Chevrolet Tahoe, GMC Yukon, and larger Chevrolet Suburban and GMC Yukon XL models. The 2-door Bronco was already fading in popularity long before O. J. Simpson made the vehicle a celebrity, according to Ford.